Boosting tourism, highlighting local attractions and fostering positive visitor experiences
Client: Dun Laoghaire Rathdown Tourism
Year: 2025
Services: Social Media Management, Paid Ads, Website Design and Development, Website Management, Digital Strategy, Email Marketing
Ripple’s role as Dun Laoghaire Rathdown Tourism’s digital agency is to promote tourism in the Dun Laoghaire-Rathdown region.
Firstly, we identified the key challenges that Dun Laoghaire Rathdown Tourism faced in marketing their product. Our focus was purely on the client’s digital presence and the following challenges:
Our primary goal was to develop a visually appealing, user-friendly website that would serve as a hub for visitors to learn about the area’s attractions. In parallel, we aimed to enhance DLR Tourism’s social media presence to boost engagement and awareness, ultimately leading to more visits to the region.
Website Design and Management
Ripple led the redesign and development of DLR Tourism’s website, creating a visually stunning platform that is both mobile-responsive and easy to navigate. The new website features enhanced content on local attractions, events and accommodation with SEO optimisation to increase visibility on search engines. The integration of interactive elements such as maps and a new events page made it easier for users to explore the region’s offerings.
Social Media Strategy and Ad Campaigns
Ripple revitalised DLR Tourism’s social media presence by creating a tailored content strategy.
We utilised platforms such as Instagram, Facebook and Twitter to highlight the scenic beauty, cultural events and hidden gems of the Dun Laoghaire Rathdown region.
By incorporating visually captivating posts, stories and interactive content like polls and competitions we were able to engage both local and international audiences.
Following Ripple’s strategic work, DLR Tourism’s website reported a significant uptake in international traffic (over 80k visitors in 2024), particularly from foreign markets.
DLR Tourism’s social media has grown substantially, with just under 2,000 new followers in 2024.
Furthermore, our Ad campaigns in 2024 have over 2 million impressions in 2024 and our Christmas Campaign reached over 300k impressions on social media.
Lastly, the local community and tourism providers praised the new online presence for its engaging content and ease of navigation in supporting their local businesses.
Ripple’s partnership with Dun Laoghaire Rathdown Tourism successfully revitalised the region’s digital presence. By creating an intuitive, visually appealing website and crafting an engaging social media strategy. The success of this collaboration exemplifies how effective digital marketing can foster tourism growth and elevate a destination’s brand. Check out their website below.
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