Bringing sponsorship to life and ensuring visibility for title sponsors SSE Airtricity
Client: SSE Airtricity
Year: 2025
Services: Sponsorship Activation / Event Management & Planning / Event & Brand Activation / Promotional Staff / Branded Merchandise / Sponsorship of Women’s Football / Live Match / Women in Sport
Women’s football in Ireland continues to grow rapidly, and the SSE Airtricity Women’s Premier Division stands at the forefront of this movement. In 2023, the SSE Airtricity League of Ireland underwent a rebrand, which included the rebranding of the former SSE Airtricity Women’s National League, which SSE Airtricity had been the title sponsor of since 2021, to become the SSE Airtricity Women’s Premier Division.
As the main activation agency for SSE Airtricity, we were tasked with bringing this sponsorship to life. The challenge was to grow and improve on the great work done with the SSE Airtricity Women’s National League through on-the-ground activations at SSE Airtricity Women’s Premier Division live matches and ensuring brand consistency and visibility across all touchpoints in the League with meaningful activations and branding.
Club branding audits
One of the major touchpoints of the sponsorship is visibility of the SSE Airtricity branding at live matches. Ripple ensure that the SSE Airtricity branding is in place through audits each season on the ball plinths, the perimeter boards and the interview backdrops as well as the sleeve badges on the jerseys.
Live match activations
Having Ripple on site at matches ensures complete brand visibility through managing the TV interview backdrops with TG4 for the SSE Airtricity Women’s Premier Division as well as assisting with the management the player of the match presentation.
The SSE Airtricity League of Ireland archway is another excellent example of Ripple managing the branding on matchday, to ensure the best visibility on television. This was rebranded for the LGBT Takeover weekend in 2024 in Tallaght Stadium which was accompanied by an LGBT Ireland/SSE Airtricity League of Ireland branded centre circle banner on the pitch before kick-off.
Player of the Month activations
The Player of the Month is a huge honour for any player to receive and there have been some amazing athletes who have won the SSE Airtricity Women’s Premier Division Player of the Month over the past few years. Ripple assist with the organisation of the presentation and photo shoot with the player to ensure that the sought after prize makes it to the deserving winner every month.
Trophy celebration and awards ceremony
The business end of the season is the time to shine for the SSE Airtricity Women’s Premier Division. Ensuring the branding looks strong for the trophy presentations in Athlone Town and Peamount United over the past few years has been an essential part of the branding for the SSE Airtricity Women’s Premier Division.
Ripple ensures that the SSE Airtricity branding has been and continues to be prominent across all touchpoints of the SSE Airtricity Women’s Premier Division with club audits, live match branding, meaningful activations, Player of the Month presentations and end-of-year trophy celebrations.
As the SSE Airtricity Women’s Premier Division is growing from strength to strength with more games broadcast live on TV than ever before, we look forward to many more successful activations and the continued growth of the SSE Airtricity Women’s Premier Division in 2025 and beyond.
Increasing the exposure of women’s football in Ireland”
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