After our initial briefing the Ripple team set to work firstly by developing the branding for this entire campaign. The creative team looked to the surrounding area of Rush, Co.Dublin as inspiration for the logo for this branding. An illustration of the curlew bird was used as the main logo for the brand. Once the branding pack was created we worked to create a campaign that would be spread across all of the digital platforms. After this, we worked with our client to develop a fully optimised website to inform and delight all potential buyers. This website had two main functions – one to showcase the beautiful homes on offer but also to drive potential leads for agents. Well-designed websites offer much more than just aesthetics. They attract visitors and help people understand your organisation and brand through a variety of indicators, encompassing visuals, text, and interactions. That means every element of your site needs to work towards a defined goal. The way to achieve this is through a holistic web design process that takes both form and function into account. Once HydeCourtRush.ie was launched the digital team worked to create an encompassing digital campaign. We created target audiences with the surrounding areas and developed a set of marketing emails to retarget our leads with updates on the developments. Social Media was set up with consistent posting on all the developments features to inform and engage with potential buyers.