Our team began the development process for the branding campaign by analysing the client’s primary target audience in order to tailor our strategy accordingly.  

We considered the location that the properties were based and came to the conclusion that it was suitable to be an important factor of the brand which could be drawn attention to. So a decision was made to create a visual identity that was natural and familiar while still illustrating a high quality of life. The use of the dark muted green, illustrative icon along with the elm leaves in the background helped to execute our vision. 

Later the developed branding was applied to various channels such as web page designs and digital platforms as we progressed to creating a fully optimised website and marketing campaign to inform and delight all potential buyers.