Christmas 2020 was a bleak time for the events industry. The entire country was shifting between lockdowns, levels and restrictions and events took a massive hit. The Events in Fingal team who are usually busy organising Santa visits, Christmas markets and carol singing were hit with a wave of cancellations across the Fingal region. With Covid-19 cases ever-increasing, Fingal County Council was determined to create a sense of connectedness without holding any actual physical events. A key event for the region is Santa’s annual visit to Swords Castle – thousands of children look forward to this event and the Fingal team were determined that Santa Claus was still coming to town- they just needed Ripple to help activate the campaign on social media.