The Value of A/B Testing
The Value of A/B Testing A/B testing, also known as bucket testing or split testing, is a valuable tool in advertising. It involves creating at least two variations of ad creatives that run against each other to see which your audience responds better to. A/B testing isn’t a new idea, it comes from the well-known […]
Digital Marketing and AI in Content Creation
Digital Marketing and AI in Content Creation The use of AI in Digital Marketing enables us here at Ripple to automate many of our marketing tasks and to improve our content creation processes. AI content generation accelerates the process and allows our content marketers to create more digital content in less time and dedicate more […]
Why Creating (and Maintaining) Company Culture is Important
Why Creating (and Maintaining) Company Culture is Important In today’s fast-paced and highly competitive business environment, creating a positive company culture has become more critical than ever. At Ripple, we understand the importance of cultivating a strong company culture that aligns with our values and fosters a sense of community and collaboration among our team […]
How to Build Long-Term Client Relationships
How to Build Long-Term Client Relationships: 4 Key Pillars for Success As a marketing agency with almost 30 years of experience, we’ve learned a thing or two about building long-term client relationships. While many businesses focus on getting new leads, we believe that building trust and maintaining strong relationships with existing clients is far more […]
Promoting an Event on Social Media From the Ground Up
Promoting An Event On Social Media From The Ground Up 10 steps to create a successful social media campaign for your event Social media is one of the most effective and promising ways to promote an event. With unlimited possibilities for creative content and opportunities to spread the word on a national, international, or global […]
Top 5 SEO Practices to help Boost your Website Rankings
Top 5 SEO Practices to help Boost your Website Rankings We all have heard about SEO and its benefits. But do you actually know what it is and why you should incorporate its features on your website? Search Engine Optimization (SEO) is a set of best practices to help improve the ranking of your […]
An Agency Guide to Event Sponsorship in 2023
An Agency Guide to Event Sponsorship in 2023 Like many industries, events faced a challenging period during the Covid-19 pandemic. However, a strong yet tedious recovery has been evident in the last year as businesses are once again allocating budget towards the unique opportunities that sponsoring events provide. According to a recent study, 97% of […]
8 Brand activations to connect with your target audience – Ripple’s Year in Review
8 Brand Activations To Connect With Your Target Audience Ripple’s Year in Review We had another busy year in 2022 coming out of the Covid cloud and heading straight back into numerous exciting brand activations and events. In 2022, a number of our clients were seeking brand activations that would provide a bespoke experience to […]
Hacking the Algorithm – Tips for getting the most out of every social platform
Hacking The Algorithm Tips For Getting The Most Out Of Every Social Platform On all social platforms, there is an overwhelming amount of content published by millions of people worldwide. But somehow, the content that shows up for you is generally something you are interested in and is relative to you. This is the magic […]
5 Steps to Rebranding Your Business
5 Steps to Rebranding Your Business You may have noticed our revamped look! At Ripple, we’re all about moving brands forward – and we like to lead by example. A company rebrand is not an easy feat- there are numerous factors to consider, and the Ripple team has put together their ultimate guide to rebranding […]