Is AI Replacing Creativity? The Impact of ChatGPT on Marketing
In less than two years, we’ve watched ChatGPT go from novelty to necessity for millions of people across the world. In early 2025, ChatGPT had 500 million weekly active users. As of August 2025, that number has soared to 700 million weekly users! While there are so many benefits and uses for ChatGPT and other AI platforms, there’s a definitive negative impact on ChatGPT in digital marketing as it raises questions around strategy, creativity and originality.
Top 10 Digital Marketing Mistakes (and How to Avoid Them)
Digital marketing can be a game-changer for your business, but only when done right.
With so many platforms, strategies, and tools available, it’s easy to fall into some common traps that waste time, budget, and opportunity.
How Much Should Small Irish Businesses Really Spend on Marketing in 2025?
Let’s be honest – when it comes to setting a marketing budget, most small business owners in Ireland feel a little… unsure. We get it. One of the most common questions we hear at RIPPLE is: “How much should I actually spend on marketing next year?”
Influencer Marketing in 2025
I remember trusting every product recommendation from my favourite influencers. But now, with endless ads and sponsored posts, it’s harder to know what’s genuine.
Brands are starting to move away from big influencers, turning to micro-influencers and employee-generated content to build more authentic connections.
Social Media Trends 2025: What You Need to Know
Social media is a constantly evolving space, and staying ahead of the curve is key to standing out.
Based on emerging trends, we’ve compiled our top predictions for 2025 to help you navigate the landscape effectively.
Let’s dive in!
How to Increase Social Media Engagement: Creating Visual Impact
Good content design is not optional – it is your engagement superpower and is the difference between being noticed and being ignored on social media.
Nowadays, social media channels are visually focused and while it seems like anybody can design a social media post, let us explain why investing in your social media design and graphics is paramount to driving higher engagement on your account.
Should Going Viral Be Part of Your Content Strategy?
In the world of social media, going viral seems like the ultimate achievement—millions of people suddenly discovering your brand sounds like a dream, right?
But is it really the best focus for your content strategy?
Why Fonts Matter!
Why Fonts Matter! Let’s talk fonts! The font you choose plays a crucial role in how your brand is perceived. Choosing the right font that is right for you is important to communicate brand identity. With over 200,000 fonts to choose from, it can be an overwhelming task. When choosing a font that is […]
Outdated graphic design trends to avoid this year!
Outdated graphic design trends to avoid this year Design something that is constantly evolving and it is important to stay updated and maintain a fresh perspective to create visuals that can move an audience. A quarter into 2024, let’s explore design elements and trends and shine a light on those that had difficulty withstanding the […]
Google Ads Performance – How to get the best results from your Ads
Google Ads Performance How to get the best results from your Ads With billions of searches happening every day, Google Ads is a powerhouse in online advertising. Imagine all those curious folks typing away their questions, and your ad popping up right where they’re looking! If you’re new to the online scene or need a […]