It’s not too hard to see why video marketing is so popular these days - for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches one billion hours of YouTube social video per day.
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. In a digital age where social media marketing is taking off, this is hugely important.
97% of marketers claim that videos help customers understand products. Video is also very accessible to anyone with internet access,both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.
Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO - as long as the videos themselves are optimised properly as well.
Video marketing is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts…especially your social strategy. When it came to launching Barnageeragh Cove, a stunning seaside property development, the power of video was clear as day. When utilised correctly, it can be incredibly impactful. Using Facebook, Instagram and YouTube advertising, we developed and implemented a highly creative digital marketing strategy, utilising two videos we created for Barnageeragh Cove.
With pre-production, location scouting, filming, editing and production now complete, we can’t wait for what lies ahead. Let us know what you think of these videos through our social media accounts below or learn more about the digital marketing services Ripple offer.