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Ripple's Digital Blueprint to Success in 2020



Jonathan Moore


Digital Marketing Executive


All Blog Posts

With the January blues well and truly behind us, we are planning to send a ripple of shock waves through the world of digital marketing in 2020 and we want to give YOU a sneak peak into how we are going to do that.

Our digital blueprint for success in 2020 comprises of three top tips on three different digital marketing components:

1.      Social Media

2.      Google Advertising

3.      Email Marketing

We will be releasing our top tips below over the next 3 weeks, so make sure to follow our social media accounts, or check back here to keep up to date 😊

Once we’ve shared all our top tips and tricks, we will be sending a few additional words of wisdom and nuggets of knowledge to everyone who’s signed up to our newsletter mailing list. Sign up here to ensure you don’t miss out.

Tip 1: Social Media

Establish a Channel Strategy!!

Selecting the right platforms is key to a social media strategy. In order to do so, you first need to:

1.      Choose primary channels to prioritise for organic content & paid campaigns

2.      Identify secondary channels for future growth& opportunities to ensure you’re an early adopter

3.      Utilise channel-specific features to enhance performance and engage.

Tip 2: Social Media

Organic reach isn’t what it used to be…

If you’re investing time on a channel, you should be investing time in audience growth, through tactics such as:

-         Invite-to-like

-         Proactive following

-         Engagement groups

-         Re-targeting


Tip 3: Social Media

Do you have a defined target audience associated with your goals?

The better you know your audience, the more effective your content strategy will be in engaging them. The importance of authentic, qualitative feedback can’t be underestimated.

Tip 4: Google Ads:

How does Google Ads work?

Google Ads displays your ad to potential leads or customers who are interested in your product or service. For users who are ready to buy,paid ads on Google get 65% of the clicks. With an optimised ad campaign and lead flow, you can create a high-ROI marketing campaign.


Tip 5: Google Ads

With a 96% market share, it’s impossible to ignore Google Ads in 2020.

If you’re considering spending money on ads to reach your target audience, you’d better spend it in the right places.

Tip 6: Google Ads

Don’t know why your Google Ads aren’t working?

There are plenty of reasons why your Google Ads may be under performing, such as:

-         Low Quality Score

-         Poor Landing Page

-         Irrelevant Ads

-         Broad Keywords Terms

Audit, edit, improve.

Tip 7: Email Marketing

Drive targeted traffic ✅

Better Brand Recognition ✅

Boost Sales ✅

Email Marketing has defied its critics in continuing to provide an array of benefits to businesses, and will continue to do so in 2020.


Tip 8: Email Marketing

2020 is expected to be the year when more emails are opened on mobile devices than on desktops or laptops.

Given that ⅔ of mobile users will delete your email if it’s not optimised, taking a multi-device responsive approach is key to staying current.

Tip 9: Email Marketing

The average attention span in an email is thought to be just 13.4 seconds…

Since the average adult can read between 250 – 300 words per minute, the ideal length of copy in an email is just 50 words.

What are your campaigns saying?

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Property Summit 2019