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Ripple Rewind 2019

10 / 12 / 2019

by

Jonathan Moore

|

Digital Marketing Executive

News

All Blog Posts

As 2019 comes to a close, we are taking a trip down memory lane at what has been an incredibly busy and successful year at Ripple Marketing. Full of character, change and craic, 2019 will most certainly be a year to remember for everyone involved.

Join us as we count down Ripple Marketing’s 8 biggest events of 2019.

1 Ripple Rebrand

Ripple Marketing was formerly known as JGA, a distinguished and successful Irish marketing agency with over 25 years’experience as a leader in the industry.

As digital platforms rapidly expanded so did we,and in 2019 we rebranded to Ripple Marketing.

10 Sustainability Stations

SSE Airtricity is the Official Sustainability Partner to Dublin Zoo and we are delighted to be looking after their brand sponsorships in partnership with their Sponsorship and Marketing team.

Since the partnership began, we’ve organised and managed two events per year in Dublin Zoo that highlight the importance of sustainability in everyday life. The first of 2019’s events took place earlier this summer, where we created a family friendly event that is not only fun for kids of all ages, but educational at the same time.

In addition to this full event set-up, we organised and managed 10 sustainability stations dotted around Dublin Zoo on the ‘Eco Explorer Trail’ and at Haughton House.

45 Irish Rugby Players

As Lucozade Sport’s sponsorship agency, we at Ripple Marketing are happy to help with their sponsorship of the IRFU and all Irish Rugby teams. We are delighted to play a key role in helping keep the Irish Rugby teams hydrated with Lucozade Sport.

The highlight of the year? Hydrating all 45 players involved in the men’s Rugby World Cup pre-season training squad. We then followed the lucky 31 players selected for the World Cup itself as they embarked on the road to Japan.

263% Account Growth

As part of our marketing partnership with Dun Laoghaire – Rathdown, we developed a three-part video series aimed attracting visitors to the area through powerful visuals.

We carefully planned, created and launched a unique video series to utilise across social media, with Facebook and Instagram Ads, as well as YouTube, through Google ads, which resulted in 500,000 impressions, 270,000 video views and a 263% account growth.

560 Dublin Mountain Climbers

For almost 15 years we’ve been looking after Lucozade Sport and their sponsorship clients. This has continued throughout 2019 and earlier this summer we worked on one of their marquee sponsorship events – The Barretstown Dublin Mountain Challenge.

To ensure brand awareness throughout the Dublin Mountains, we had branded hydration stations along the entire route to ensure all 560 participants were hydrated and fuelled with Lucozade Sport to overcome the demanding Dublin Mountains Challenge.

22,500 Kind, Brave, Crazy Runners (KBC Dublin Marathon)

22,500 runners, 30,000 supporters and 1,800 volunteers took to the streets of Dublin on Monday 27th October for the KBC Dublin Marathon 2019. 

Behind the scenes, Ripple Marketing were busy turning the landmarks, marathon race route and the streets of Dublin 'KBC blue' for race day. Along the Marathon route, we also created our own ‘KBC Cheer Zones’ to build an atmosphere that engaged supporters and runners alike.

200,000+ Views Across 4 Promotional Videos:

Over the years, Flavours of Fingal has become a family experience that can’t be missed and every year we relish the chance to bring our expertise to the table.

As Flavours of Fingal goes from strength to strength each year, so does the service and offerings we provide. This year we took a hands-on approach orchestrating a full Digital & PR strategy for the festival, which included a full-scale digital campaign, a creative photo-shoot and activating a media partnership.

The result? Newbridge House welcomed thousands of visitors for a weekend packed with family fun and Fingal County Council celebrated one of its biggest events in recent memory.

This all lead to:

- 26% account growth

- 200,000+ video views

- Over 1.9 million people reached

1,000,000+ Reached Digitally

For many, the arrival of the Dublin Bay Prawn Festival signals the start of longer nights, brighter days and months of summer fun ahead. For Ripple Marketing, it means business.

We were delighted to get involved once again with Fingal County Council this year to deliver an extensive one-month digital strategy service prior to the event. We also had live on-site digital marketing, aimed at promoting event awareness and driving footfall and attendance over the weekend.

Over the course of this campaign, we successfully reached over 1 million people digitally!!

Property Summit 2019