It was a case of “On your marks, Get set, Go!” for KBC Bank Ireland as we partnered with the digital bank to launch their sponsorship of the prestigious Dublin Marathon and Race Series.
The sponsorship launch coincided with the inaugural KBC South Dublin 10k which took place in Grange Castle, Clondalkin. This is the first year of KBC’s sponsorship and we wanted our campaign to focus on building awareness, driving engagement and celebrating the KBC Dublin Race Series.
As KBC are known as a digital bank, we wanted to bring their campaign of #RunThisTown to life on the day. Our activation was for the runners, their family members, the supporters, and the volunteers. Our social media team was on hand to take winner’s podium pictures and send them directly to the participant’s phone so they could share instantly on social media.
As well as turning the location KBC blue for the day, we set up a KBC chill out zone which boasted a large seating area to provide some chill space for runners to warm down and celebrate with family and friends. Our fun photo props were on hand along with our photographers who made sure everyone got their moment of glory on the winner’s podium. From participants sharing their pictures on Facebook we organically reached 9,172 people.
With two races left in the KBC Dublin Race Series, we are excited to work with KBC and make the #RunThisTown campaign a huge success!