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How to Maximise Content and Coverage of the SSE Airtricity League



Harry Connelly


Senior Account Executive


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The start of the footballing year in Ireland. On Wednesday the 5th of February, we launched the 2020 SSE Airtricity League season on behalf of SSE Airtricity and alongside the Football Association of Ireland.  The National Indoor Arena on the National Sports Campus proved a spectacular location to finalise the off-field duties and prepare for the first round of fixtures kicking off this Friday.  

This season is tipped to be one of the most enjoyable and highly contested seasons in years and we had a launch day to match. The new layout enabled us to create a lot of content for our client, the stakeholders and the clubs themselves.

The Ripple Events team managed the event from a branding and management perspective. We worked closely with the FAI to ensure all components and aspects of the event were managed to create a successful Media Day.

The tv media, print media and online media were all on hand to interview the players and managers of each club throughout the day. There were also some special guest appearances which helped attract attention. This led to some excellent coverage in newspapers and online in the hours and days following the event.

We are looking forward to the focus shifting to the on-field duties now and what an opening weekend of fixtures we have in store. A Dublin derby to whet the appetite.

Property Summit 2019