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In less than two years, we’ve watched ChatGPT go from novelty to necessity for millions of people across the world. In early 2025, ChatGPT had 500 million weekly active users. As of August 2025, that number has soared to 700 million weekly users! While there are so many benefits and uses for ChatGPT and other AI platforms, there’s a definitive negative impact on ChatGPT in digital marketing as it raises questions around strategy, creativity and originality.
Digital marketing can be a game-changer for your business, but only when done right. With so many platforms, strategies, and tools available, it's easy to fall into some common traps that waste time, budget, and opportunity.
Let’s be honest - when it comes to setting a marketing budget, most small business owners in Ireland feel a little... unsure. We get it. One of the most common questions we hear at RIPPLE is: “How much should I actually spend on marketing next year?”
At RIPPLE, we believe that our people are our greatest asset. As the Managing Director, I take great pride in knowing that we have a team of dedicated, talented and passionate individuals who drive our success every day. Today's team was not built overnight and followed a long process to get it right; I’m delighted to currently stand over each one of the team and back them to drive RIPPLE forward. One of the most critical components in maintaining this success is our hiring process.
I remember trusting every product recommendation from my favourite influencers. But now, with endless ads and sponsored posts, it’s harder to know what’s genuine. Brands are starting to move away from big influencers, turning to micro-influencers and employee-generated content to build more authentic connections.
Social media is a constantly evolving space, and staying ahead of the curve is key to standing out. Based on emerging trends, we’ve compiled our top predictions for 2025 to help you navigate the landscape effectively. Let’s dive in!
Good content design is not optional – it is your engagement superpower and is the difference between being noticed and being ignored on social media. Nowadays, social media channels are visually focused and while it seems like anybody can design a social media post, let us explain why investing in your social media design and graphics is paramount to driving higher engagement on your account.
In the world of social media, going viral seems like the ultimate achievement—millions of people suddenly discovering your brand sounds like a dream, right? But is it really the best focus for your content strategy?
Why Fonts Matter! Let’s talk fonts! The font you choose plays a crucial role in how your brand is perceived. Choosing the right font that is right for you is …
Outdated graphic design trends to avoid this year Design something that is constantly evolving and it is important to stay updated and maintain a fresh perspective to create visuals that …
Google Ads Performance How to get the best results from your Ads With billions of searches happening every day, Google Ads is a powerhouse in online advertising. Imagine all those …
Sustainability is a very important topic in sponsorship and in the world right now, but it is more than just a ‘buzz word’. It is important to understand that sustainability is a complex issue with multiple layers that encompasses three aspects, environmental, social and economic1.
The Value of A/B Testing A/B testing, also known as bucket testing or split testing, is a valuable tool in advertising. It involves creating at least two variations of ad …
Digital Marketing and AI in Content Creation The use of AI in Digital Marketing enables us here at Ripple to automate many of our marketing tasks and to improve our …
Why Creating (and Maintaining) Company Culture is Important In today’s fast-paced and highly competitive business environment, creating a positive company culture has become more critical than ever. At Ripple, we …
How to Build Long-Term Client Relationships: 4 Key Pillars for Success As a marketing agency with almost 30 years of experience, we’ve learned a thing or two about building long-term …
Promoting An Event On Social Media From The Ground Up 10 steps to create a successful social media campaign for your event Social media is one of the most effective …
Top 5 SEO Practices to help Boost your Website Rankings We all have heard about SEO and its benefits. But do you actually know what it is and why you …
An Agency Guide to Event Sponsorship in 2023 Like many industries, events faced a challenging period during the Covid-19 pandemic. However, a strong yet tedious recovery has been evident in …
8 Brand Activations To Connect With Your Target Audience Ripple’s Year in Review We had another busy year in 2022 coming out of the Covid cloud and heading straight back …
Hacking The Algorithm Tips For Getting The Most Out Of Every Social Platform On all social platforms, there is an overwhelming amount of content published by millions of people worldwide. …
5 Steps to Rebranding Your Business You may have noticed our revamped look! At Ripple, we’re all about moving brands forward – and we like to lead by example. A …
Ripple merge with MSS Group At Ripple, we are delighted to announce our merge with the talented and well-known MSS Group. As with almost every company in Ireland; Ripple has …
Ripple Marketing Named AIBF All Star Marketing Agency 2021 Ripple Marketing have been named All-Star Marketing Agency 2021 awarded by the All-Ireland Business Foundation. We are honoured to have been …
Top 8 Social Media Trends in 2021 Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Due to its ever-changing nature, social …
Sponsorship Activation SSE Airtricity Premier & First Division and Women’s National League Launch For the first time ever in Ireland, the men’s Premier & First Divisions and the Women’s National …
Virtual Event Management 2020 SSE Airtricity / Soccer Writers Association of Ireland Personality of the Year Awards Bringing an end to 2020 as promptly and seamlessly as possible was high …
How Ripple Marketing can work with your business to help you avail of 50% off E-Commerce updates Adapting to the new ways of working this year has not come without …
Carroll Estates Ltd, Dublin Brand Development Strategy and Digital Marketing Strategy With the launch of new homes constantly at a stop-start because of COVID-19, property clients require impactful brand strategies …
Virtual Events on Social Media Taking Santa LIVE for Fingal County Council Virtual events became the new norm in 2020. Overnight conferences were cancelled, gigs pulled and festivals faded from …
In less than two years, we’ve watched ChatGPT go from novelty to necessity for millions of people across the world. In early 2025, ChatGPT had 500 million weekly active users. As of August 2025, that number has soared to 700 million weekly users! While there are so many benefits and uses for ChatGPT and other AI platforms, there’s a definitive negative impact on ChatGPT in digital marketing as it raises questions around strategy, creativity and originality.
Digital marketing can be a game-changer for your business, but only when done right. With so many platforms, strategies, and tools available, it's easy to fall into some common traps that waste time, budget, and opportunity.
Let’s be honest - when it comes to setting a marketing budget, most small business owners in Ireland feel a little... unsure. We get it. One of the most common questions we hear at RIPPLE is: “How much should I actually spend on marketing next year?”
At RIPPLE, we believe that our people are our greatest asset. As the Managing Director, I take great pride in knowing that we have a team of dedicated, talented and passionate individuals who drive our success every day. Today's team was not built overnight and followed a long process to get it right; I’m delighted to currently stand over each one of the team and back them to drive RIPPLE forward. One of the most critical components in maintaining this success is our hiring process.
I remember trusting every product recommendation from my favourite influencers. But now, with endless ads and sponsored posts, it’s harder to know what’s genuine. Brands are starting to move away from big influencers, turning to micro-influencers and employee-generated content to build more authentic connections.
Social media is a constantly evolving space, and staying ahead of the curve is key to standing out. Based on emerging trends, we’ve compiled our top predictions for 2025 to help you navigate the landscape effectively. Let’s dive in!
Good content design is not optional – it is your engagement superpower and is the difference between being noticed and being ignored on social media. Nowadays, social media channels are visually focused and while it seems like anybody can design a social media post, let us explain why investing in your social media design and graphics is paramount to driving higher engagement on your account.
In the world of social media, going viral seems like the ultimate achievement—millions of people suddenly discovering your brand sounds like a dream, right? But is it really the best focus for your content strategy?
Why Fonts Matter! Let’s talk fonts! The font you choose plays a crucial role in how your brand is perceived. Choosing the right font that is right for you is …
Outdated graphic design trends to avoid this year Design something that is constantly evolving and it is important to stay updated and maintain a fresh perspective to create visuals that …
Google Ads Performance How to get the best results from your Ads With billions of searches happening every day, Google Ads is a powerhouse in online advertising. Imagine all those …
Sustainability is a very important topic in sponsorship and in the world right now, but it is more than just a ‘buzz word’. It is important to understand that sustainability is a complex issue with multiple layers that encompasses three aspects, environmental, social and economic1.
The Value of A/B Testing A/B testing, also known as bucket testing or split testing, is a valuable tool in advertising. It involves creating at least two variations of ad …
Digital Marketing and AI in Content Creation The use of AI in Digital Marketing enables us here at Ripple to automate many of our marketing tasks and to improve our …
Why Creating (and Maintaining) Company Culture is Important In today’s fast-paced and highly competitive business environment, creating a positive company culture has become more critical than ever. At Ripple, we …
How to Build Long-Term Client Relationships: 4 Key Pillars for Success As a marketing agency with almost 30 years of experience, we’ve learned a thing or two about building long-term …
Promoting An Event On Social Media From The Ground Up 10 steps to create a successful social media campaign for your event Social media is one of the most effective …
Top 5 SEO Practices to help Boost your Website Rankings We all have heard about SEO and its benefits. But do you actually know what it is and why you …
An Agency Guide to Event Sponsorship in 2023 Like many industries, events faced a challenging period during the Covid-19 pandemic. However, a strong yet tedious recovery has been evident in …
8 Brand Activations To Connect With Your Target Audience Ripple’s Year in Review We had another busy year in 2022 coming out of the Covid cloud and heading straight back …
Hacking The Algorithm Tips For Getting The Most Out Of Every Social Platform On all social platforms, there is an overwhelming amount of content published by millions of people worldwide. …
5 Steps to Rebranding Your Business You may have noticed our revamped look! At Ripple, we’re all about moving brands forward – and we like to lead by example. A …
Ripple merge with MSS Group At Ripple, we are delighted to announce our merge with the talented and well-known MSS Group. As with almost every company in Ireland; Ripple has …
Ripple Marketing Named AIBF All Star Marketing Agency 2021 Ripple Marketing have been named All-Star Marketing Agency 2021 awarded by the All-Ireland Business Foundation. We are honoured to have been …
Top 8 Social Media Trends in 2021 Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Due to its ever-changing nature, social …
Sponsorship Activation SSE Airtricity Premier & First Division and Women’s National League Launch For the first time ever in Ireland, the men’s Premier & First Divisions and the Women’s National …
Virtual Event Management 2020 SSE Airtricity / Soccer Writers Association of Ireland Personality of the Year Awards Bringing an end to 2020 as promptly and seamlessly as possible was high …
How Ripple Marketing can work with your business to help you avail of 50% off E-Commerce updates Adapting to the new ways of working this year has not come without …
Carroll Estates Ltd, Dublin Brand Development Strategy and Digital Marketing Strategy With the launch of new homes constantly at a stop-start because of COVID-19, property clients require impactful brand strategies …
Virtual Events on Social Media Taking Santa LIVE for Fingal County Council Virtual events became the new norm in 2020. Overnight conferences were cancelled, gigs pulled and festivals faded from …