Social media coverage of the first ever Dublin City Half Marathon
Client: Irish Life
Year: 2025
Services: Content planning/ content capture/content editing/content creation/logistics
For the first ever Dublin City Half Marathon, our client Irish life needed dynamic and engaging social media coverage that captured the excitement of the race and showcased the atmosphere in Dublin City. With thousands of runners and enthusiastic supports, our challenge was capturing the pivotal race moments, emotional finishes and supporter energy while liaising with our client’s internal social media manager to post content in real time.
Before race day, it was important to plan the logistics of the day as the social media team needed to move strategically to multiple locations including the Irish Life offices to capture their support messages and branding, the start and finish line and the cheer zone at the 18th kilometre. We ensured comprehensive coverage that showcased the runners, supporters and the vibrant atmosphere.
With a focus on everyday participants rather than elite athletes, we felt it important to highlight personal triumphs and heartfelt moments that made the event special. From the buzzing DJ booth at the cheer zone to supporters holding up motivational signs, we captured both video and photo content to resonate with a broad audience.
Another key objective was to reinforce Irish Life’s role as a proud event partner. By capturing content with their branded banners and presence throughout the race, we seamlessly integrated this into their wrap up reel.
Key focus areas included:
RIPPLE’s strategic real time event coverage delivered high impact, engaging social media content highlighting the success of the first Dublin City Half Marathon and Irish Life’s presence as a key event partner. Through multiple Instagram stories and a final branded wrap-up reel, we brought the race to life online.
We ensured seamless communication, approvals and the ability to adapt content on the go. This agile approach resulted in a well-executed campaign that maximised visibility and engagement.
The final wrap-up reel performed well, achieving over 3,000 views and over 100 likes on Instagram. The success of this social media coverage reinforced the Irish Life brand association with the new Dublin City Half Marathon as well as the annual race series and Dublin Marathon.
Key outcomes included:
Increasing the exposure of women’s football in Ireland”
Creating a fully sustainable event in partnership with COP26
Helping to drive over 1,000+ new leads for a boutique development