Creating a new brand from the ground up
Client: Fingal Hubs Connected
Year: 2024
Services: Brand Creation, Creative, Social Media Management, Social Media Campaign, Traditional Media Campaign & PR Campaign
We were tasked with creating a cohesive brand to unify the three remote working facilities managed by Fingal County Council under one new identity.
The brand needed to promote not only the remote working facilities themselves but also the local area and the benefits of remote working.
Ripple worked in several stages to bring this brand to life.
We started with:
The Brand
Our first step was to create a brand identity that would serve as the foundation for this project. The brand, Fingal Hubs Connected, had to seamlessly unify the three existing hubs while allowing room for growth as additional remote working facilities were added within Fingal.
1. The Name
We considered several brand name options, all of which had the potential to work well for the project. Ultimately, we decided on Fingal Hubs Connected because:
– It was easy to remember.
– It allowed for future expansion.
– It aligned with Connected Hubs, the national booking platform for remote working facilities, which the Fingal hubs are booked through.
2. The Tagline
Once the name was finalized, we created a tagline that would complement it and clearly communicate the brand’s purpose.
After brainstorming multiple options, we landed on “Work, Connect, Thrive.” This tagline was chosen because it effectively highlights the key benefits of the facilities:
– Work: The hubs provide high-speed internet, quiet spaces, high-tech meeting rooms, and more—everything users need to work efficiently.
– Connect: Remote working hubs encourage co-working, enabling users to collaborate with professionals outside their organization. This fosters innovation, productivity, and a sense of community.
– Thrive: Located close to home, the hubs help users reduce their commute, giving them more time for hobbies, family, and friends, contributing to a better work-life balance.
3. The Logo
The logo design incorporates three key elements
Building/Home Symbol
Network Symbol
It represents both the high-speed internet and advanced technology features available at the hubs.
It also symbolises the professional connections fostered in these spaces.
Growth Symbol
Represents upward growth, symbolizing both personal and professional development.
Alongside the logo, we developed templates for social media and print advertisements to maintain a consistent visual identity.
Take a look at some of Fingal Hubs Connected assets:
The visual identity, tagline and logo all tie in together to create a strong brand which was the driving force of this campaign.
Social Media Campaign
The social media campaign spanned both organic and sponsored posts across four platforms over four months.
We created content to promote the individual facilities, promote the brand as a whole and promote the benefits of using a facility such as the ones under Fingal Hubs Connected.
There was a limited selection of images available at the start of the project, to fix this we organized a photoshoot day to gather high quality images and videos that could be used throughout the campaign on digital and traditional media.
These high quality visual elements elevated the brand’s digital presence.
Videography
To boost the social media content of Fingal Hubs Connected we created several introduction videos.
These consisted of an introduction video of each individual hub which highlighted the facilities in them, along with a general brand introduction video which featured all three hubs.
Traditional Media Campaign
Along with social media we created awareness of Fingal Hubs Connected through several different mediums, these included Radio, Print Advertising, Sponsored Newsletters and a PR piece.
1. Radio
We created the script for a two-week radio ad campaign on Dublin’s FM104, targeting commuters and reaching over 257,000 weekly listeners.
2. Print Advertising
We designed a half page sponsored article in the Business Post newspaper along with online article on buinesspost.ie
3. Sponsored Newsletter
Delivered to 32,965 recipients with an impressive 26.39% open rate. Our graphic was prominently featured as the first thing seen upon opening.
PR Campaign
Fingal Hubs Connected collaborated with a popular Irish language podcast, How to Gael, to record an episode in one of the hub’s podcast studios.
This highlighted the facilities’ unique offerings and generated buzz among their audience.
Below is some of the messaging that went out on social media to support this campaign:
Here is one of the results of this PR Campaign:
Our campaign successfully:
– Unified the three hubs under a cohesive and scalable brand identity.
– Increased awareness of Fingal Hubs Connected through targeted social, traditional, and PR campaigns.
Increasing the exposure of women’s football in Ireland”
Creating a fully sustainable event in partnership with COP26
Helping to drive over 1,000+ new leads for a boutique development