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22,500 runners, 30,000 supporters and 1,800 volunteers took to the streets of Dublin on Monday 27th October for the KBC Dublin Marathon 2019. This year was the 40th celebration of the KBC Dublin Marathon and KBC’s first year as the official sponsor.
The weekend kicked off on Friday 25th October when the Expo event opened in the RDS where all the runners go to collect their race number and walk around the exhibitors and soak up the atmosphere.
KBC had a large stand where runners and supporters could get their photo taken on the official finishers podium and pick-up some KBC hand clappers and KBC fan banners. There was also a large digital screen which displayed messages sent in by runners and supporters.
Behind the scenes we were also busy turning the landmarks, marathon race route and the streets of Dublin KBC blue for race day.
To create atmosphere, noise and engage with all supporters and runners along the Marathon route, we created our own ‘KBC Cheer Zones’ at Myo’s Castleknock & Nutley Lane. 2 actors were based at each zone, who acted as running motivators. They had megaphones and motivational messages on placards, which were used to encourage runners and engage with the crowds out on the streets. We had merchandise staff on hand, who distributed the KBC hand clappers which create noise, and we set up a colouring zone for children where they could write support messages on the KBC Fan banners. DJ booths were branded with KBC banners and the entire Cheer Zone was turned ‘KBC Blue’ for the day. The atmosphere was electric and it was a great way to motivate the runners to make it across that 26.2 mile finish line.